Goal & audience
What should this day achieve? Together, we clarify the questions your participants bring and what they should take away from the conference. This gives us the priorities for the concept.
Conference design for in-house conferences
From an occasion to a day that changes something.
You bring the occasion, the goal or the problem. I bring together audience, content, speakers, dramaturgy and participant journey into a conference that works in the room – and keeps working afterwards.
A good beginning
You do not need a finished brief yet.
01 We have an occasion and a date – but no clear idea yet.
02 We have lots of topics – but no coherent programme yet.
03 We want to reach people – without overwhelming them with talks.
From the first question to the feedback
Conference design: from an occasion to a coherent programme.
Are you planning an internal conference, a leadership day or a specialist conference? Together, we develop a conference concept that fits your audience and your goals. Individual topics become a coherent programme with suitable speakers, varied formats and room for exchange. You can commission the full conference design or individual elements.
Developing your conference programme
I connect your topics through a common thread and select suitable formats: talks, workshops or moderated discussions. Sequence, participation and breaks are planned together to create a coherent flow for the day.
Finding the right speakers
I research and select speakers to suit the topic, audience and format. I then handle outreach, fee negotiation and content briefings. Speakers know whom they need to reach and how their contribution fits into the programme. I also keep track of the speaker budget.
Conference moderation
I moderate conferences and leadership days in German. Preparation with speakers, clear transitions and participant involvement connect the individual parts of the programme. If you wish, I also coordinate the programme, speakers and technical partners on site.
Participant management
A suitable conference website or app that makes registration, selection, orientation and feedback easy.
Technology & budgets
If needed, selecting and managing the technology plus transparent budget responsibility for speakers and technology.
The proven format for assistants shows what an audience-specific implementation can look like.
See assistant daysDigital where it really helps
The participant journey is part of the conference experience.
The conference website or app naturally comes in your corporate identity. Participants get a clear, personal view; your team gets a reliable overview.
- BeforeRegisterManage seats and data clearly
- ChooseSelect & save tracksReflect individual interests
- FlexibleRebook or cancelManage cancellations and waiting lists
- On siteUse a personal viewYour own programme always at hand
- AfterGive feedbackPer session or for the whole event
Clear responsibility
Not an event agency. And that is exactly the point.
You could call it content-led event management. My focus is on content design and the people: what do they need, who can reach them and how do individual programme items become one coherent day?
We agree the scope before the project starts. I work with organisations in Germany, Austria and Switzerland. Conference design and collaboration are possible in German or English; I offer moderation in German.
What I take responsibility for
- Concept, programme and dramaturgy
- Speakers, moderation and participant journey
- Technology as needed
- Speaker and technology budget
- Operational delivery on site on request
What stays with you
- Venue and room logistics
- Catering and hospitality
I am happy to work with your internal team or your existing event partners.
From brief to evaluation
What you have in hand at every stage.
Every stage ends with an agreed result. That way decisions, responsibilities, budgets and next steps stay visible to everyone involved.
Collaboration without switching systems
Your tools. One shared status.
I adapt to the tools you already use – whether Microsoft 365 with Copilot, Google Workspace or your project management system. Where it helps, we structure tasks and decisions with Kanban.
Transparent at all times.Everyone involved can see the current status from anywhere. This saves uncertainty, file versions and follow-up questions.
- 01 · BriefingAn agreed target picture
Goal, audience, desired impact, framework and responsibilities are clarified.
- 02 · Conference conceptA robust programme logic
Central idea, topics, dramaturgy, format mix and the basis for decisions are in place.
- 03 · ProductionConfirmed speakers and budgets
Selection, briefings, scheduling and the speaker and technology budget are reliably managed.
- 04 · ParticipantsA working participant journey
Website or app, registration, track selection, communication and waiting lists are ready to go.
- 05 · Event dayA securely run programme
Moderation and operational management connect speakers, technology and participants in the room.
- 06 · EvaluationFeedback and next steps
Feedback per session or for the entire event becomes visible and usable.
In brief
Frequently asked questions
Is KonferenzWerk an event agency?
No. KonferenzWerk is content-led event management: my focus is on content design, the people and the impact of the conference. Venue and catering remain with you or your event partners.
Do we have to commission the entire conference design?
No. You can commission individual building blocks or overall responsibility for content, speakers, participant journey and delivery. In our first conversation we clarify what is already well covered internally.
What does participant management include?
Depending on your needs, you receive a conference website or app in your corporate identity with registration, track selection, a watch list, a personal view, rebooking, cancellation, waiting lists and feedback. All information comes together in one place – instead of in Excel lists, Forms surveys and multiple file versions. This saves time and gives you clarity at any moment.
Do you also handle delivery on site?
Yes. If you wish, I moderate the conference and take over the operational management of the programme, the speakers and the technology partners involved on site.
Do you take responsibility for budgets and technology?
If needed, I take care of selecting and managing the technology as well as budget responsibility for speakers and technology. The exact framework is agreed transparently before the project starts.
Do we need to introduce new software to work together?
No. I adapt to the tools you already use – for example Microsoft 365 with Copilot, Google Workspace or your project management system. Where it helps, we structure tasks and decisions with Kanban. That way everyone involved can see the current status from anywhere. This saves uncertainty, file versions and follow-up questions.
The first step
What should your conference set in motion?
Tell me what you have in mind. In a free 30-minute call we clarify what your conference needs and whether I am the right person for it.
Book 30 minutes